How to Get More Real Estate Leads Through Social Media?

Almost 2.3 billion users spend their time browsing social media every day. According to The New York Times, an average of 50 minutes per day is spent on Facebook alone. Building a social media brand means more clients calling you up and more eyes on your listings. Let’s discuss how to get more followers on a real estate page!

Facebook:

Facebook is a huge platform to connect with each other and you can’t deny it either. Although everyone you know has an account on it, when we talk about real estate marketing, Facebook has a huge benefit as compared to other social media websites. Anyone can use Facebook. It doesn’t matter what your age is or where you live.

Complete Your Bio on Your Business Page: Make sure you have a complete profile before you start looking for “likes” on Facebook. List your service location, your contact information, link your business profile and experience in your bio. Also, upload pictures of those homes that you’ve sold. Facebook users will only take one look before they move on to another agent if your profile isn’t complete.

Post regularly on your page: If you want to get lots of followers, you’ll need to post frequently. According to experts, posting three to five times a day can help you to gain followers.

Don’t Post Boring Stuff: Facebook is a unique opportunity to post many different things. You can post videos, links, slideshows or anything on your profile. Avoid posting weird stuff and focus only on the posts that are valuable to your followers. Share tours of unique homes, community information and insightful articles that you’re listing.

Purchase Ads: An inexpensive way to boost your business is Facebook ads. Usually, people pay $24 to have their ad shown 36,264 times on Facebook. Your aim should be to keep your ad local.

Instagram:

Even though on Instagram you can only share photos, but don’t let this fact deter you. Getting started on Instagram isn’t that much difficult.

Post Unique Photos: As you already know that Instagram is based on photos, this automatically means that you’ll have to post a lot of pictures to get the attention of your followers. Don’t post boring shots of the house. Post usual features of the house, stand out rooms and also use app filters to boost the appearance of the photo before you post it on Instagram.

Use hashtags: Post at least one hashtag whenever you post any picture on Instagram. It’ll help the followers to find you.

Interact with Other Followers: Follow real estate publications, historians, architects and community leaders because Instagram relies only on interaction. Like their photos and comment on them to get more followers.

Pinterest:

Pinterest is usually overlooked by agents and it has a huge fan base. Followers pin their posts every day on it and you can also build your Pinterest boards.

Focus on Photos: Focus on articles and listing that grabs the reader’s attention because photos with only text on it wouldn’t look very much appealing to your followers.

Link Boards to Your Business Website: You can write a blog post or can upload a stunning photo that can go with the story and pin it to the Pinterest.

Twitter:

Non-stop interactions on Twitter's news feed can help you to get more followers.

Use More Photos: Post photos with your tweets to get the attention of the followers because simple text tweets can get lost in twitter feeds.

Follow More Accounts: You can build up a list of Twitter profiles to follow first. In that case, many people will follow you back and you’ll get retweets quite easily.

Use Shortened Links: Always use shortened links to get more engagements because you don’t have a lot of space to tweet.

Tweet Often: To get the attention of your followers, tweet at least three to five times a day, don’t rely on retweets only.

Strategy:

You can’t deny that social media can help you boost your real estate leads. It doesn’t mean that you’ll need to be on every social media platform, you never know your audience may just be on only one platform. So, it’s important to come up with a social media strategy that’ll work best for you.